Dormant But Not Asleep

I am working on something big. Real big. A nice new launch, site, atmosphere, focus and fresh start to Gen-Y Rock Stars is just the beginning. We kicked things off with a bang with the 100 Social Media Resources Report and the response has been phenomenal. Over 1,000 signups, 100's of emails and great inspiration to keep going and tons of new sites and ideas popping up daily (go check out AudioLife right now for your merch!).

So what's with the lapse in posting, updates and something more?

I hear this everyday from musicians and industry folk. It is something that has been bothering me and today is the day to make something happen, right? So what happened in the last few months?

Well, our agency has taken off and so has consulting and music coaching. I have put in many hours to figure out what makes a successful artist in this iPod and download generation. The answer is simply: you are now a marketer first. A brand. A story that people want to eat up, then talk about, tweet, embed, IM, poke and comment on. That is the key to the new success in the music business.

Those thinking that you have a great song, will get discovered and life will be cars, clothes and tour buses are living in the 90's or some era when traditional advertising, marketing and big music business worked. Sorry.

The bands we have been working with are now touring in a down economy, selling downloads of songs that are available for free, making videos supported by advertising, getting sponsorships from Fortune 500 brands and creating what Seth Godin has called a Tribe. Getting people to care about you AND the music.

They subscribe to your brand. They receive your RSS Feeds. Subscribe to your video blog on YouTube. Get your Tweets send to their phone so they know your every move. Track your tour on Loopt or Brightkite. Tag you in their photos on Flirck. So on and so on.

Over the next few days look for the dust to come up here. We are switching to Wordpress, adding some new products, shooting out a new logo, dropping some new free reports, videos and testimonials and beginning the transformation to from bedroom musicians to Gen-Y Rock Stars.

Cheers.

-Greg