Gen-Y Rock Stars Tool Kit

There are so many tools, sites, gadgets and things to do online to promote and market your music. This is evident by our last report, 100 Social Media Resources for Musicians. That barely broke the tip of the iceberg and over 1,000 people downloaded it so far. Sweet.

What happened after that was there were a large group of musicians who were lost. There was too much. We got emails from bands all over the world wanting to know what sites to concentrate on. The answer is more difficult than saying, uh Myspace or Facebook or some other hot site. The real answer is that you need to be where your fans are. That's what it comes down to. With that said, there are sites that are leap years above the competition in terms of raw traffic, participation and conversation that you need to be paying attention to. There are also some gadgets and lifestyle management things that are better suited for the musician lifestyle than others.

Knowing this, we have created a quick Tool Kit for the Gen-Y Rock Star that we think you are going to like. It's free and is in a printer friendly PDF so you can really check off the things that you have done and see what things you need to hurry up and accomplish.

All you need to do to get the Tool Kit is put your e-mail in the form below and we will send you the link immediately. It's as simple as that. If you already opted into the Gen-Y Rock Stars newsletter for the 100 Resources, then a link should have already been sent to you!

As usual, we hope that this little sheet will help you get on a consistent road to pushing your products and music, make advocates of your fans and get you on the road, producing content and playing shows to the people who love you. Enjoy and please send any feedback over.

Thanks

Greg

Dormant But Not Asleep

I am working on something big. Real big. A nice new launch, site, atmosphere, focus and fresh start to Gen-Y Rock Stars is just the beginning. We kicked things off with a bang with the 100 Social Media Resources Report and the response has been phenomenal. Over 1,000 signups, 100's of emails and great inspiration to keep going and tons of new sites and ideas popping up daily (go check out AudioLife right now for your merch!).

So what's with the lapse in posting, updates and something more?

I hear this everyday from musicians and industry folk. It is something that has been bothering me and today is the day to make something happen, right? So what happened in the last few months?

Well, our agency has taken off and so has consulting and music coaching. I have put in many hours to figure out what makes a successful artist in this iPod and download generation. The answer is simply: you are now a marketer first. A brand. A story that people want to eat up, then talk about, tweet, embed, IM, poke and comment on. That is the key to the new success in the music business.

Those thinking that you have a great song, will get discovered and life will be cars, clothes and tour buses are living in the 90's or some era when traditional advertising, marketing and big music business worked. Sorry.

The bands we have been working with are now touring in a down economy, selling downloads of songs that are available for free, making videos supported by advertising, getting sponsorships from Fortune 500 brands and creating what Seth Godin has called a Tribe. Getting people to care about you AND the music.

They subscribe to your brand. They receive your RSS Feeds. Subscribe to your video blog on YouTube. Get your Tweets send to their phone so they know your every move. Track your tour on Loopt or Brightkite. Tag you in their photos on Flirck. So on and so on.

Over the next few days look for the dust to come up here. We are switching to Wordpress, adding some new products, shooting out a new logo, dropping some new free reports, videos and testimonials and beginning the transformation to from bedroom musicians to Gen-Y Rock Stars.

Cheers.

-Greg