Dormant But Not Asleep

I am working on something big. Real big. A nice new launch, site, atmosphere, focus and fresh start to Gen-Y Rock Stars is just the beginning. We kicked things off with a bang with the 100 Social Media Resources Report and the response has been phenomenal. Over 1,000 signups, 100's of emails and great inspiration to keep going and tons of new sites and ideas popping up daily (go check out AudioLife right now for your merch!).

So what's with the lapse in posting, updates and something more?

I hear this everyday from musicians and industry folk. It is something that has been bothering me and today is the day to make something happen, right? So what happened in the last few months?

Well, our agency has taken off and so has consulting and music coaching. I have put in many hours to figure out what makes a successful artist in this iPod and download generation. The answer is simply: you are now a marketer first. A brand. A story that people want to eat up, then talk about, tweet, embed, IM, poke and comment on. That is the key to the new success in the music business.

Those thinking that you have a great song, will get discovered and life will be cars, clothes and tour buses are living in the 90's or some era when traditional advertising, marketing and big music business worked. Sorry.

The bands we have been working with are now touring in a down economy, selling downloads of songs that are available for free, making videos supported by advertising, getting sponsorships from Fortune 500 brands and creating what Seth Godin has called a Tribe. Getting people to care about you AND the music.

They subscribe to your brand. They receive your RSS Feeds. Subscribe to your video blog on YouTube. Get your Tweets send to their phone so they know your every move. Track your tour on Loopt or Brightkite. Tag you in their photos on Flirck. So on and so on.

Over the next few days look for the dust to come up here. We are switching to Wordpress, adding some new products, shooting out a new logo, dropping some new free reports, videos and testimonials and beginning the transformation to from bedroom musicians to Gen-Y Rock Stars.

Cheers.

-Greg

Let Us Diss Your Myspace Page

Hey Gen-Y Rock Stars. We are launching a new service to get you the feedback you need and the ability to learn form the feedback of others. It will also allow us to test what is working and see how bands are using different strategies.

So what are we doing?
Send us 1 profile page. It can be your page on Myspace, Virb, Facebook, Bebo, YouTube, iMeem or any other music service there is. We will then head on over, take a peek and give some advice on the good, the bad and the ugly.

It's a pretty simple concept, but we want to see what is out there and help other bands see what is working on these networks and social media sites as it relates to:

• Social music promotion
• Music discovery
• Conversation
• Networking
• Performance
• Plays
• Streams
• Downloads
• Conversions and more!

How do I get down?
Send us your link to your page and a few sentences on what you have accomplished and what you want to accomplish on that site. Send that to greg.rollett@endagon.com. Every week on Gen-Y Rock Stars we will feature one of these sites and share our feedback. The community will also have the opportunity to do the same.

Then what?
Hopefully you take the constructive criticism and apply it to your online and social music promotion. We will try and stay in touch and see how it has affected your results on those sites.

That's it! Start sending us your stuff today.

-Greg

About Gen-Y Rock Stars

A Gen-Y Rock Star is a new breed of musician.
A Gen-Y Rock Star is the offspring of the DIY musicians. Taking punk rock ethos, great ideas, tomorrow's artistic vision and the power of the internet to facilitate a the modern day's rock star lifestlye.

Gen-Y Rock Stars know that a record deal is a dead end.
Gen-Y Rock Stars know that record sales are no longer the statistics that matter.
Gen-Y Rock Stars are new media marketers first, musicians second.
Gen-Y Rock Stars were brought up on Myspace for music discovery.
Gen-Y Rock Stars carry laptops right next to microphones, and cameras next to guitar picks.
Gen-Y Rock Stars know online playlists are more important that offline payola.
Gen-Y Rock Stars read TechCrunch over Rolling Stone and Mashable over Spin.
Gen-Y Rock Stars are building careers AND community.

Welcome to the next generation of musicians.

This site is geared towards THAT musician. The indie rocker with more YouTube videos than recorded songs. The band in the van with no album but thousands of streaming fans on UStream. The rapper recording songs and podcasting them on iTunes every night.

If you want to join this revolution, throw your email address below and sign-up for the newsletter or throw this site in your RSS reader with the buttons on the right side bar.

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-Greg Rollett